Mr.Poonia at SAMANVAY…..The Industry Interface Programme. 
Mr.Poonia interacting with students at MANAGE, Hyderabad.
Mr. Poonia visited the campus and talked about present scenario of Agro Chemical industry. He threw light on the various requirements which an agribusiness manager needs to fulfill while getting into this sector. He talked about various pros and cons of prevailing scenario of the industry in India as well as World. He had a long interaction with the students and gave them the insights of agrochemical sector. According to him “Ag. Chem. Market is 5% inspiration and 95% perspiration.” and said that students entering the input sector should be prepared for the grind in initial years. “Indian Ag. Chem. Market is worth 690 MM $ US, out of which 61% is held by insecticide and 17% by herbicide” said Mr. Poonia
Excerpts:
“India is a market facing with business with small customers spread around the country.”
“Indian Ag. Chem. Market is worth 690 MM $ US, out of which 61% is held by insecticide and 17% by herbicide.”
“GM crops are hampering insecticide business, thus insecticide companies need to have to have strong portfolio to survive.”
‘Maximum competition to basic manufacturers is given by generic manufacturers.”
“Rapid commoditization is leading to conversion of brands into commodities.”
“Technology is shortening the life cycle of product.”
“Distribution Channels have now become capital intensive, decentralized and delayered.”
“Mergers and acquisitions are the order of the day as it leads to synergy of resources.”
“Ag. Chem. Market is 5% inspiration and 95% perspiration.”
3 comments:
Some more points:
1. 40% of the agri-chemicals market is controlled by generic players. When it comes to the farmer, the price of the generic product and the quality product of big companies cost the same. This means that it is the channel that grabs most of the margin.
2. There is virtually no IPR protection in the market and this proves to be a challenge to counter competition.
3. It is desirable for the companies to have atleast one product in each stage of the product life-cycle
4. Co-distribution is a technique that is commonly used
Hi Avinash,
Gr8 goin keep the spirits high and be active in putting information which benefit all.
hi avinash
good to cu contributing so much.
Soon we'll host a topic which can be put forth for discussion.This'll be a weekly event and will help us in keeping ourselves updated about the recent developments in the industry>>>
Keep Blogging :)
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